Market day checklist for artisan brands
•by mercader.app Team•1 min
A strong market day starts long before you set up your table. Clear prep across catalog, pricing, and communication makes a direct impact on revenue.
1) Curate the right catalog
Do not bring everything. Choose products based on:
- Expected average order value.
- Portability.
- Profit margin.
- Seasonal demand.
A focused table usually outperforms an overloaded one.
2) Validate pricing and labels
Before you leave, confirm:
- Every product has a visible price.
- Bundle discounts are pre-calculated.
- Payment options are clear.
- Return or exchange policy is simple.
This removes friction and builds trust quickly.
3) Publish event details in your digital storefront
Include:
- Date and time.
- Exact location.
- Featured products.
- Short CTA for pre-orders or reservations.
You will receive fewer repetitive DMs and more qualified buyers before the event starts.
4) Run a short post-market review
Capture:
- Most asked-about products.
- Best sellers.
- Repeated customer questions.
- Pricing changes for the next event.
That loop turns each market into input for better performance at the next one.