You sell through Instagram, WhatsApp, and local markets. The problem is not your product: it is that your catalog, prices, and next events live in different places. Every time someone asks “what do you have?” or “where are you this weekend?”, you start from scratch.
A digital storefront solves that with one link. No domain, hosting, designer, or coding required. You can have something professional-looking in an afternoon — a page that works while you are serving customers at a market.
What you will get
- Your own link, for example
mirasol.mercader.app. - Products with prices, photos, and descriptions.
- Your next event with date and location.
- Your social links and a clear way to contact you.
- A page that looks good on mobile, where most of your customers arrive.
Step 1: choose your name and link
Start with the name you use on Instagram or on your brand. The identifier should be short, easy to say out loud, and free of random numbers.
Good examples:
mirasolraiz-y-aromataller-carmen
Avoid:
- your full name with dashes and years;
- an identifier that changes every season;
- reserved words such as
app,web, oradmin.
Your link will be your-identifier.mercader.app. You can use it in your Instagram bio, on a card, in a QR code, or at the end of a DM.
Step 2: add three products, not thirty
You do not need to upload the whole catalog at once. Pick three products that represent what you do:
- Your bestseller.
- An entry-level piece that is easy to buy.
- Something you want to highlight this season.
For each one, fill in:
- a clear name;
- a price;
- a decent photo;
- a description that explains material, size, or process.
If you are unsure about photos, use the practical guide to product photos taken with your phone. The goal is not perfection: it is to make it obvious what you sell and how much it costs.
Step 3: publish your next event
Even if you mainly sell online, markets and fairs are a huge source of customers. Add the next event with:
- event name;
- date and time;
- exact location;
- a note about what you will bring.
When someone asks “where are you?”, send the link and they see everything without reading twenty messages. To prepare properly, use the market day checklist.
Step 4: connect your socials and contact
Add your Instagram, your website if you have one, and the way you prefer to be contacted: WhatsApp, email, or phone.
This small detail changes the conversation. Instead of “message me and I will tell you”, the customer already knows what you do, how much it costs, and what the next step is. If you want to improve your bio, read how to create a link in bio that converts.
Step 5: check it on mobile and share it
Before announcing it:
- open it on your phone;
- check that prices are easy to read;
- test the contact button;
- ask two regular customers to open it and tell you what is missing.
Then share it in your bio, stories, neighborhood group, and the sign at your next market. You do not need ads on day one. You need the people who already know you to know where to find everything.
Quick checklist
| Step | Done |
|---|---|
| Name and link chosen | ☐ |
| Three products with price and photo | ☐ |
| One event with date and location | ☐ |
| Instagram and contact added | ☐ |
| Tested on mobile | ☐ |
| Shared in bio and stories | ☐ |
Mistakes that slow down first sales
- Uploading everything at once. A huge, unstructured catalog overwhelms people. Start small and grow.
- Hiding prices. “Ask me” adds friction and reduces trust.
- Dark or cluttered photos. A clear photo beats an artistic one nobody understands.
- Not updating events. An outdated event makes the page feel abandoned.
- Not measuring. Check which products get clicks and adjust the order every month.
A real example
Mirasol sells handmade jewelry and bags. Her storefront makes it clear in seconds what she does, what pieces cost, and how to get in touch. Raíz y Aroma uses the same format to show soaps and announce where to find them.
You do not need to look like a big store. You need to look clear, warm, and easy to buy from.
Start today, not when it is perfect
The best storefront is the one that exists. Create yours, publish three products, and share it. Then improve photos, copy, and events based on what you learn from customers.
Create your free storefront and have it ready in less time than it takes to prepare a story. No card required, 14-day trial, cancel anytime.
by mercader.app Team
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