How to price products with confidence
•by mercader.app Team•1 min
Pricing is not guesswork. It is a strategic decision that determines whether your business can grow sustainably.
1) Calculate real cost
Include:
- Raw materials.
- Production time.
- Packaging.
- Payment or marketplace fees.
- Customer acquisition cost.
Ignoring any of these creates fake margins.
2) Set margin targets by offer type
Not every product should carry the same margin. A practical mix:
- Entry offers: attract new buyers.
- Core offers: sustain operations.
- Premium offers: increase profit.
Portfolio mix matters more than any single price point.
3) Sell value, not just numbers
For each product, clarify:
- Problem solved.
- Materials and process.
- Delivery timeline.
- Guarantee or support.
When value is clear, price objections drop.
4) Review monthly
Update pricing based on:
- New costs.
- Demand shifts.
- Conversion rate.
- Customer feedback.
Methodical pricing protects both margin and founder energy over time.