--- title: "Mercader vs Linktree (2026): pricing and when to choose each" description: "An honest comparison of Mercader and Linktree: verified prices, features, when Linktree wins and when you need a catalog, events and enquiries." url: https://www.mercader.app/en/comparativas/linktree language: en last_checked: 2026-10-28 competitor: "Linktree" source: https://linktr.ee/s/pricing --- # Mercader vs Linktree: product storefront or link page? > Linktree solves the too-many-links-in-your-bio problem. Mercader solves a different one: showing a product catalog with prices, your next market and a way to get in touch from one link. They are not competing for the same job, even though both live in an Instagram bio. [Create my free storefront](https://app.mercader.app/auth?mode=signup) **The short version:** If you mainly need to group links and sell digital products, Linktree is a mature choice. If you sell physical pieces and close sales in a conversation, Mercader gives you the catalog, events and contact without a checkout or a commission. ## Verified prices Linktree showed these prices in euros when checked from the EU. Mercader charges a monthly fee and does not process payments. | Plan or concept | Price | How it is billed | | --- | --- | --- | | Mercader · 14-day trial | $0.00 | No card required | | Mercader · Basic | $6.00/month | Monthly, no lock-in | | Mercader · Pro | $24.00/month | Monthly, no lock-in | | Mercader · Commission on direct sales | 0% | We do not process payments | | Linktree · Free | €0/month | Free. Basic links and limited customization. | | Linktree · Starter | €5.25/month | Billed annually; €6.75/month if billed monthly. Featured links and basic analytics. | | Linktree · Pro | €12/month | Billed annually; €15/month if billed monthly. No Linktree branding, custom designs and digital product sales with 0% fees. | | Linktree · Premium | €27.50/month | Billed annually; €32/month if billed monthly. All-time analytics, data export and automations. | Check the official page for current taxes and promotions. Mercader prices are shown in your local currency. Verified on 2026-10-28. Source: [https://linktr.ee/s/pricing](https://linktr.ee/s/pricing). Mercader does not process payments or charge commission on sales you close directly: payment is arranged between you and your customer. ## What each one does | Feature | Mercader | Linktree | | --- | --- | --- | | Link page | Yes: one link with catalog, events and contact. | Yes: that is its core job. | | Physical product catalog | Yes: cards with photo, price and description. | Not the focus: products appear as links or digital sales. | | Digital product sales | No: Mercader does not process payments or deliver files. | Yes, on paid plans and with 0% fees. | | Events and markets | Yes: upcoming events on the profile. | Not listed as a feature on the pricing page we checked. | | Customer contact | Yes: an enquiry form on the storefront. | Handled through links to WhatsApp, email or social profiles. | | Checkout and payment | No: payment is agreed directly with the customer. | Yes for digital products; it is not a physical catalog checkout. | | Commission on direct sales | 0%. | 0% on digital products according to its pricing page; payment fees may still apply. | ## When to choose Linktree Linktree is the reasonable option in these cases: - Your main activity is links: videos, affiliate offers, a newsletter and several social profiles. - You sell courses, templates or downloads and want an integrated checkout. - You already have a website and only need a bridge page for your bio. - Its integration ecosystem fits you and you do not need physical product cards. ## When to choose Mercader Mercader makes sense when the link has to show products, not just buttons: - You sell physical pieces and want photo, price and description without a cart. - You need to announce markets and events next to the catalog. - You close sales on WhatsApp, Instagram or at your stall and prefer to avoid commission. - You want a link under your business name with a contact page. ## Use case A ceramics studio selling at weekend markets and on Instagram. Linktree helps organize its links, but buyers still ask for prices and availability in DMs. With Mercader it publishes each piece with a price, announces the next market and receives enquiries from the same link. ### A real example: Raíz y Aroma Raíz y Aroma shows six aromatherapy and natural-care products on a public storefront, with a bio and prices. This is the kind of catalog Linktree was not designed to display: physical product cards, not a list of links. [See the storefront](https://raiz-y-aroma.mercader.app) ## Frequently asked questions ### Does Mercader replace Linktree? It can, if your priority is a physical catalog with events and contact. If your page is mostly a list of links to other platforms, Linktree still makes more sense. ### Can I use Linktree and Mercader at the same time? Yes. Some businesses use Linktree to group their social profiles and Mercader as their catalog link. Duplicating the same content on both adds little; pick one as the main destination. ### Does Mercader sell digital products? No. It does not process payments or deliver downloads. For courses, templates or memberships, Linktree or Beacons are a better fit. ### How much does Mercader cost? The trial lasts 14 days and does not ask for a card. After that there are two monthly plans with no lock-in; the table on this page shows the price in your currency and there is no commission on direct sales. ### Do I lose my Linktree URL if I switch? You cannot move a Linktree URL to Mercader: they are different domains. You can keep Linktree and add Mercader as a destination, or update your bio link once the storefront is ready. ## Keep reading - [cost-of-selling-online-as-an-artisan](https://www.mercader.app/en/blog/cost-of-selling-online-as-an-artisan.md) - [high-converting-link-in-bio](https://www.mercader.app/en/blog/high-converting-link-in-bio.md) ## Other comparisons - [Mercader vs Beacons](https://www.mercader.app/en/comparativas/beacons.md) - [Mercader vs Shopify](https://www.mercader.app/en/comparativas/shopify.md) - [Mercader vs Etsy](https://www.mercader.app/en/comparativas/etsy.md)