--- title: "What is Linktree, how it works and when you need a storefront instead" description: "What Linktree is, what its free and paid plans include according to its official site, and when a maker needs more than a list of links." url: https://www.mercader.app/en/blog/what-is-linktree language: en date: 2026-10-31 updated: 2026-10-31 author: "Equipo mercader.app" tags: ["linktree", "link in bio", "instagram", "digital storefront"] --- # What is Linktree, how it works and when you need a storefront instead > What Linktree is, what its free and paid plans include according to its official site, and when a maker needs more than a list of links. If you sell on Instagram or TikTok, someone has probably told you to "get a Linktree". It is so common that many people use the brand name for any link in bio. This guide explains what Linktree is, what it offers according to its own site, and when a maker or small business needs something else. The Linktree facts we cite come from [linktr.ee](https://linktr.ee) and its [pricing page](https://linktr.ee/s/pricing), checked on 31 October 2026. They can change, so check them before you decide. ## What Linktree is Linktree is a page with several links that you put in your social media bio. Social networks give you very little room for links in your bio, so Linktree acts as a doorway: whoever taps your link sees a list of buttons (your website, your shop, a video, a form) and picks one. According to its site, it started in 2016 in Melbourne and says it has more than 70 million users. It is the best-known tool in its category. ## What it includes Linktree has a free plan and several paid ones (Starter, Pro and Premium). According to its pricing page: - **Free plan:** unlimited basic links and email and phone sign-ups. - **Paid plans:** more customization and analytics and, on the higher tiers, post scheduling and Instagram auto-replies. The Premium plan has a 7-day trial. - **Ways to earn:** selling digital products, courses and affiliate commissions. Linktree notes that transaction fees may apply. For exact, verified prices, see our [Mercader vs Linktree comparison](/en/comparativas/linktree). ## When Linktree is enough Linktree works well if your goal is to **spread traffic**: sending people to your YouTube channel, your podcast, a shop you already run on another platform, or a digital product. If you already have a website or an online shop and only need Instagram to point to several places, a list of links does the job. It is also a good option if you sell digital products and want to charge for them inside the same link. ## When you need more than links The problem starts when you sell **physical pieces** and the sale closes by message. A list of buttons does not answer the questions that keep coming up in your DMs: - What do you have right now and how much is it? - What does it look like up close? Are there other colours? - Where can I find you this weekend? If each button leads somewhere different (an album, a PDF, a story highlight), your visitor has to dig. And you keep answering the same messages. We go deeper in [A link in bio that converts](/en/blog/high-converting-link-in-bio). ## What a digital storefront does A storefront like Mercader's is not a list of links. It is a page with: 1. **A catalogue with a photo and price** for every product. Each product also gets its own page that you can share on WhatsApp and that Google can find. 2. **An inquiry button on every product:** the customer messages you on WhatsApp, by email or by phone with the product already mentioned. 3. **Upcoming markets and events**, with date and place. 4. **Your links**, because you need those too. Mercader has no cart and takes no commission per sale: you close the sale the way you already do, by message or in person. It is a paid tool with a 14-day trial. ## Linktree or storefront? A quick rule - If most of your customers ask **"how much is it?"** or **"do you have it?"**, a storefront suits you better. - If most of them go **somewhere else** you already have (shop, channel, course), a list of links is enough. - If you sell at markets, think about the day after: whoever takes your card or scans your QR code should see your products and prices, not a list of buttons. You will find ideas in the [market day checklist](/en/blog/market-day-checklist-for-artisans). Many businesses use both: the storefront as the main page and, inside it, links to everything else. ## Next step If you want to see your catalogue with prices in a single link, you can [create your storefront](https://app.mercader.app/auth?mode=signup&utm_source=blog&utm_medium=llms&utm_campaign=what-is-linktree) and try it for 14 days. If you would rather compare first, the [Mercader vs Linktree comparison](/en/comparativas/linktree) lists verified prices and features. ## For your craft If this article matches what you make, see what a storefront built for your craft looks like. - [A digital storefront for independent jewelers](https://www.mercader.app/en/for/jewelry): Earrings, rings and commissions with visible prices, without repeating sizes in DMs. [Create storefront](https://app.mercader.app/auth?mode=signup&utm_source=blog&utm_medium=llms&utm_campaign=what-is-linktree) · No card · 14-day free trial · Cancel anytime --- Mercader: https://www.mercader.app/en.md · Blog: https://www.mercader.app/en/blog.md Translations: [Español](https://www.mercader.app/es/blog/que-es-linktree.md) · [Português](https://www.mercader.app/pt/blog/o-que-e-linktree.md) · [Français](https://www.mercader.app/fr/blog/quest-ce-que-linktree.md) · [Deutsch](https://www.mercader.app/de/blog/was-ist-linktree.md) · [Italiano](https://www.mercader.app/it/blog/cos-e-linktree.md) · [Nederlands](https://www.mercader.app/nl/blog/wat-is-linktree.md)