--- title: "How to sell on Instagram without a website: step by step" description: "Sell on Instagram without an online shop or a custom website: profile, catalog with prices, DM replies, payment and a link of your own that answers for you." url: https://www.mercader.app/en/blog/sell-on-instagram-without-a-website language: en date: 2026-10-30 updated: 2026-10-30 author: "mercader.app Team" tags: ["instagram", "sell online", "digital storefront", "makers"] --- # How to sell on Instagram without a website: step by step > Sell on Instagram without an online shop or a custom website: profile, catalog with prices, DM replies, payment and a link of your own that answers for you. You can sell on Instagram without a website. Plenty of people do it every day with DMs, stories and a phone number. The hard part is not selling the first piece but the fiftieth: when the questions repeat, stories expire and nobody knows what you still have. This guide takes you from a profile that "shows things" to a profile that sells, without building an online shop. ## Step 1: a profile that says what you sell in three seconds People decide quickly whether to stay on your profile. Check: - **Name**: your brand plus what you make ("Mirasol · handmade ceramics"). The name field is also used by Instagram search. - **Bio**: what you make, for whom and where to find you ("Stoneware mugs and bowls · Saturday farmers market"). - **Link**: one clear main link that leads to your products. More on which one below. - **Highlights**: "Catalog", "Fairs", "How to order", "Reviews". ## Step 2: post to sell, not only to inspire Process content builds trust; product content drives sales. Alternate them and, in every product post, include: 1. the price (or a "from"); 2. whether it is in stock or made to order; 3. what to do if you want it ("message me" or "link in bio"). A post without a price brings "how much?" DMs. A post with a price and a clear call to action brings "I want it" DMs. ## Step 3: your catalog cannot live only in the feed This is the limit of selling on Instagram without a website. The feed is sorted by date, not by category; stories disappear after 24 hours and highlights do not list prices in an organized way. When someone wants to see "all the mugs you have right now", there is nowhere to send them. The answer is not a full online shop with a cart, checkout and shipping rules. For most makers, a page with products, prices and availability is enough. That is what we call a digital storefront. ## Step 4: a link in bio that answers the questions The bio link is the bridge between Instagram and the sale. The usual options: - **Link page** (Linktree and similar): groups your links in a list; its focus is not a catalog of physical pieces with prices. We compare them in [Mercader vs Linktree](/en/comparativas/linktree). - **Full online shop**: makes sense if you ship a lot and want automatic payment, but it has to be set up and maintained. More in [Mercader vs Shopify](/en/comparativas/shopify). - **Digital storefront**: products with photos and prices, upcoming fairs, reviews and a WhatsApp button. Set up in minutes from your phone. With Mercader your link looks like `your-brand.mercader.app`. For ideas to get it clicked, see [how to build a link in bio that converts](/en/blog/high-converting-link-in-bio). ## Step 5: answer DMs with links, not paragraphs Set up Instagram quick replies for the three questions you get most. Instead of typing the price from memory, link the piece: > Hi! The blue mug is available, here are photos, size and price: your-brand.mercader.app. If you want it, let me know and I will hold it for you. You save time, and the customer sees more photos, other pieces and your next fair. ## Step 6: keep payment and shipping simple Without an online shop, the sale closes in the conversation. The usual setup: - **Payment**: bank transfer, a payment app or cash if they pick up at your studio or a fair. - **Shipping**: a flat rate the customer knows before writing. Put it in the product description or a highlight. - **Confirmation**: a message with what they ordered, the total and the shipping date. Mercader does not process payments or take a commission on sales: the customer is yours, and so is the sale. ## Step 7: take Instagram outside Instagram Many of the best Instagram sales start somewhere else: someone sees you at a fair, follows you and buys weeks later. Put your link on a QR code at your stall, on tags and on cards. Everything points to the same storefront, and from there to your Instagram. ## What not to do - Change your bio link every week: it confuses people who come back. - Reply "price in DM": some people never ask and just leave. - Rely on reach alone: the algorithm changes; your link does not. We explain why in [Instagram is not your website](/en/blog/instagram-is-not-your-website). ## Start today You do not need to leave Instagram or build an online shop. You need a tidy place to send people. See how it looks at [Mirasol](https://mirasol.mercader.app) and [create your storefront](https://app.mercader.app/auth?mode=signup&utm_source=blog&utm_medium=llms&utm_campaign=sell-on-instagram-without-website) with a 14-day trial. It can be in your bio this afternoon. ## For your craft If this article matches what you make, see what a storefront built for your craft looks like. - [Jewelry](https://www.mercader.app/en/for/jewelry): Earrings, rings and commissions with visible prices, without repeating sizes in DMs. [Create storefront](https://app.mercader.app/auth?mode=signup&utm_source=blog&utm_medium=llms&utm_campaign=sell-on-instagram-without-website) · No card · 14-day free trial · Cancel anytime --- Mercader: https://www.mercader.app/en.md · Blog: https://www.mercader.app/en/blog.md Translations: [Español](https://www.mercader.app/es/blog/vender-por-instagram-sin-web.md) · [Português](https://www.mercader.app/pt/blog/vender-pelo-instagram-sem-site.md) · [Français](https://www.mercader.app/fr/blog/vendre-sur-instagram-sans-site-web.md) · [Deutsch](https://www.mercader.app/de/blog/ueber-instagram-verkaufen-ohne-website.md) · [Italiano](https://www.mercader.app/it/blog/vendere-su-instagram-senza-sito.md) · [Nederlands](https://www.mercader.app/nl/blog/verkopen-via-instagram-zonder-webshop.md)